For each ranking site, you will be able to see important ranking factors. For example, look at the following elements:
- How many links are pointing to the competitor’s ranking page?
- How many of these links are using the target keyword?
- How many of these links are owned by the competitor’s brand (such as family domains or links from the same site)?
- When did the page originate (you can determine this by using the WayBack Machine)?
- How many Delicious or DIGG listings does the competitor site have?
- Does the competitor site have a DMOZ listing?
- OnPage Factors – does the competitor site have well optimized content (Title, URL, body content, etc.)?
- You can then determine which of these ranking factors are giving your competition the benefit by doing a side-by-side comparison against your site. Create a Matrix and list out 4-5 competitor sites for each of your important keywords. You’d be surprised how useful this can be in determining your strategy and next steps. For example:
- Modify your content if needed to be better optimized for the target keyword
- Create a PR or Social Media campaign aimed at generating awareness (and thus, links) to your content using important keywords.
Doing this on a monthly basis will ensure that you (and your stakeholders) have a clear roadmap for success with those business critical keywords.
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June 28th, 2010
Admin
Finally, 250 days later, Apple shows us the iPod Touch with a camera. They were planning to release this version as the original 3G iPod Touch, but a size restricting manufacturing mistake left the camera housing empty.